Tony Wu

"You should feel something."

I believe that great advertising should elicit a strong visceral response from its intended audience. For that to happen it must connect emotionally. Connecting because it's relatable, inspiring, thought provoking, authentic, and culturally relevant. It’s this deep emotional connection that helps the message spread beyond it’s core audience, influencing broader culture. I approach every project with this philosophy and as a creative lead have been fortunate to create many campaigns that have connected with audiences emotionally while also presenting a unique and artful vision. Never settling for the same old tricks. Always looking for fresh and creative ways to make an impact that captures consumers imagination.
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